Her designs are vintage inspired and "can best be described as Eco Luxe. Each piece is hand embellished and made from sustainable, organic, recycled and locally produced textiles" otherwise called the re-definition of ethical fashion.
But she's not your typical fashion designer. She did not get formal training, instead, it was simply a passion and hobby mixed with special skills and her love for vintage clothing which snowballed into success. Her label was first launched in 2008.